about

EM2 owns a diversified portfolio of Active, Fashion and Lifestyle brands that connect with every segment of the consumer market from Department stores to the Mass market.  

EM2 licenses its brands to leading manufacturers worldwide, who are innovative and creative in promoting our brands in the marketplace through traditional and new retail and media platforms.   
 

The business is managed by seasoned executives, investors with over three decades of experience in operating, manufacturing and building brands in wholesale, retail, e-com and social media segments.  

 Our values are essential, we will not compromise them for anything.  

Be human. 

Be kind. 

Be accessible.

Be humble.   

Be grateful.

 We believe that our “pay it forward” philosophy is one of the key elements to our success. Assisting needy families and communities is essential to our mission.   

 March 21, 2023: New York  

EM2 Brands signed a 15 year agreement with Sportlife Brands to be the exclusive master licensee for the Xtreme Heat™ and Xtreme Cool™ Brands in North America.